As Digital Marketing Associate for the Jewish Community Center Association, I was responsible for re-building the websites for the signature programs. JCC Maccabi Games, JCC Maccabi ArtsFest, and JCC Maccabi Israel were previously created as static HTML sites, that had not been updated in many years. The priorities for the websites were as follows: create a responsive theme for WordPress, an overarching brand-strategy to tie the programs together, and gather compelling images and content to help draw in Jewish teenagers to the programs. This was my first project creating a child theme for Genesis Framework.
In addition to the site-build, I created the banner sliders for each website, including selecting the photos and writing the headlines. I was responsible for gathering, organizing, and re-editing the content that previously lived on the JCC Maccabi Experience Websites.