Responsive Design ≠ Mobile-Friendly

Responsive web design is a buzz word that we are very familiar with at IEG. All of our modern sites fit that bill (we do have some that are quite old), and you can see it in action with the resize of your browser. The excess design falls away, the menu becomes a hamburger (which, has its own problems), sidebars slink below the content. But just because it fits a certain width parameter, doesn’t mean it works for mobile.

metrofocus-screens

I just finished rebuilding the site for MetroFocus, a multi-platform news program focusing on the New York region. I got to a point where I was happy with the design, with the responsiveness, and we sent the site to our app developer to do some testing. He came back with incredibly insightful feedback when it came to thinking about actually using the site on a mobile device. The header and menu took up too much precious real estate and disappeared from view on scroll. The hamburger was small and surrounded by un-clickable (or, un-touchable) white space.

While the site looked good on a narrow browser, it wasn’t user-friendly for smartphones. I took his notes and spent a long time on my smartphone, clicking through and trying to think beyond “does this look good” and “is it broken” to thinking about the user’s experience on their phone. I can’t be spot on for every device and every situation, but we came to a place that is 100% better across the board. Read more

Hack’n Jill

On Saturday, I participated in my second hackathon: Hack’n Jill. Hack’n Jill was created due to a gender imbalance often present at hackathons, inviting 50 men and 50 women developers and designers to join together and develop apps with the theme of Hack Your Summer.

My team was fortunate enough to have three developers and three designers. We designed Why Don’t We, a fully functioning iPhone app designed to highlight events nearby to cure summer boredom. Every member of the team was essential to creating and promoting a fully functioning product. It was an absolute pleasure to meet them and hopefully we will be able to collaborate in the future. Read more